CRAFT YOUR VOICE.

FIND YOUR TRIBE.

SHOWCASE WHAT MAKES YOU UNIQUE.

in our 10-week  personal brand bootcamp!

APPLY NOW!


HOW BEN AUSTIN EARNED $20K BY DISCOVERING HIS INNER AWESOME!

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I was a completely different person. Looking at me now, I can talk to anybody. It was a shocking transformation.” 

With Discover Your Inner Awesome, Ben built his personal brand and relaunched his blog – Stop.Start.Do. –  and landed his dream job with a $20,000 salary increase!


COMMUNITY + CONTENT

  • On-demand LIFETIME MEMBERSHIP to the entire 10 week course. This includes 24+ hours of PREMIUM videos, guided worksheets, and proven, step-by-step systems for building an authentic, meaningful personal brand.
  • LIFETIME MEMBERSHIP to our private Discover Your Inner Awesome network of like-minded people comprised of students & alumni.
  • Access to bi-weekly video conferences with Idea Lemon Founders Rajiv Nathan and Martin McGovern.
  • Plus monthly student/alumni/teacher meetups!

***All this for only $299! ***

Let’s be clear, this is not a course on resume or cover letter writing.

We know you can Google that info. Our 10-week program takes lessons from studying legendary personal brands like The Rock, Tina Fey, and Jay-Z and puts it into clear, organized, actionable steps for you.

You’ll come out of our program with a Personal Brand you’re proud of! A vehicle that will take you as far as you want to go, whether that’s moving up in your current company, working for someone else, or being your own boss.


APPLY NOW!


HOW MEGAN GOT A 33% SALARY INCREASE BY DISCOVERING HER INNER AWESOME!Student Images - sales page (4)

This course helped me with self-reflection, and a deep understanding of who I am and how I can make an impact in people’s lives. It gave me confidence. It gave me something to talk about in my interviews.” 

With Discover Your Inner Awesome, Megan built her personal brand and started her new career with a 33% salary increase!


ARE YOU AN IDEAL STUDENT?

Our most successful students share these characteristics:

  • You’re entrepreneurial in your career, whether or not you’ve actually started a business. You’re proud of the things you create and make happen, and want to make a lasting impact on others.
  • You’ve invested in your continuing education before, whether through an MBA program, online education, a bootcamp/workshop, or career accelerator.
  • You’re already exploring the next level for your career or your ideas.
  • You want to build and grow an authentic personal brand.
  • You understand the importance of self-awareness and ongoing self-discovery.
  • You want to explore your passions further, and find like-minded people who share your passions.
  • You know YOU are your most valuable asset, and you want your name to mean something to others.

APPLY NOW!


FREQUENTLY ASKED QUESTIONS…

  1. I’m pretty busy as-is, how much time will this take?
    • You can go at your own pace, but plan to dedicate around 6-10 hours per week.
  2. How does this work? Do I have to sign in on a specific night of the week?
    • You get on-demand LIFETIME MEMBERSHIP to all 10 weeks of material and fit it to YOUR schedule.
  3. Are there any face-to-face or collaboration components to the Class?
    • You get access to bi-weekly video conferences with Idea Lemon founders and course instructors Rajiv Nathan and Martin McGovern. For efficiency purposes, we limit these to 3 students per conference. All you have to do is respond when we send the request, and if you’re one of the first 3, then you’re in.
    • We hold monthly student/alumni in-person meetups in Chicago, and oftentimes are able to Skype in students outside of Chicago.
    • You also get LIFETIME MEMBERSHIP to our private Discover Your Inner Awesome network of like-minded people comprised of students & alumni.
  4. But I’m in the _________ industry, will this really work for me?
    • Students from all types of industries and backgrounds enroll in our Master Class, including (but not limited to): Marketing, sales, engineering, tech, entrepreneurship, design, non-profit, and more!

HOW IS OUR PROCESS DIFFERENT?

In our 10-week online Master Class, you don’t waste countless hours and hundreds of dollars fidgeting with your resume font, and other tactics.

We focus on strategy over tactics. We show you how to use your unique experience and knowledge that no one else can replicate, and put it into our signature, proven system which showcases your expertise and packages it into an authentic personal brand. This is the blueprint you’ve been looking for.

High achievers leave our Class as established industry thought-leaders who others look up to.

This isn’t about checking off a few credential boxes. This is about giving you the urgently needed structure, systems, and support for the ambitions and potential you already have.


APPLY NOW!

HOW JENNY BECAME A FASHION ENTREPRENEUR BY DISCOVERING HER INNER AWESOME!

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“The course helped me define my mission and purpose which is really what people want to hear about. I was able to communicate why I do what I do. This course helped me see that I can use my unique skills, have confidence in them, and own them.” 

With Discover Your Inner Awesome, Jenny used her personal brand to ace the interview for MIT’s Global Entrepreneurship Bootcamp and launched her first product – Karma Trik!


WHO ARE WE?

Hi! We’re the founders of Idea Lemon, Rajiv Nathan & Martin McGovern!

We’ve been featured in

site logos

and much more!

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Rajiv Nathan believes that every person deserves to be heard. So, he uses storytelling to connect people & communities. You’ll hear him saying, “You should meet (insert person),” a lot.

When he isn’t working on Idea Lemon, you’ll find him taking the stage as a rapper, holding handstands in yoga, and leading an online community of wrestling fans.

See his TEDtalk on vulnerability >>

Martin McGovern believes that every person deserves to be listened to. So, he uses the power of inquiry to gain a deeper understanding of the world and the people in it. You’ll hear him asking “why?” a lot.

When Martin isn’t working on Idea Lemon, you’ll find him practicing improv comedy, creating art, and studying human behavior.

See what Martin is up to >>

Since teaming up in college, we’ve made a habit of doing what we love, and have spent the last 7 years finding ways to hack the system in order to help others act on their passions, and connect with people they admire.

We’ve taught top-rated workshops on Personal Branding and Career Strategy for over 3 years. We partner with acclaimed institutions like General Assembly and Startup Institute,  and we’re trusted Career Advisors on TheMuse.com.


LEARN TO PLAY THE GAME

We’ve cracked the system and figured out that most personal branding advice is nonsense.

See, right now you’re wasting your energy in the wrong places. You’re focused on low-value tactics, saying to yourself–“my resume needs to have an objective statement! My Linkedin Photo needs to be perfect!”, “My business cards are the ticket to success!”

Our system is  a proven personal brand strategy. We show you how to find your unique voice and focus on creating value for the people you care about.

It’s an entirely different game. Instead of being a single resume in a stack of hundreds, you’ll walk through the back door, shake hands with the CEO, and get the job you want.

Instead of getting looked over, you’ll be looked up to.

Imagine not even needing a cover letter because they already know who you are.

Imagine never applying through a resume black hole again, because you know decision-makers at the company.

Imagine making an impact on people in a field you care about.

Imagine making your dream of being your own boss a reality.



HOW EMERSON BECAME A PUBLIC SPEAKER BY DISCOVERING HIS INNER AWESOME!

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(This course) had *everything* to do with why I can finally go home (back to LA) now.The practice of branding myself and following through on the exercises gave me strength [to make] personal connections.” 

With Discover Your Inner Awesome, Emerson built his personal brand to get his dream job, in his dream city, launch a podcast, and get asked to speak at high-profile industry conferences.


Your dream of getting to the next level is within your reach. Give yourself permission to chase down what you want and

APPLY NOW!

For any additional questions about Discover Your Inner Awesome: Master Class, email getfresh@idealemon.com and we’ll answer them directly.

 – An Idea Lemon Production – 

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